X5 Group launched a pilot service project of three package subscription options for a wide audience. The combined subscription combines discounts on merchandise in the check, upgrades in loyalty programs, free services, and gifts. Each of the three subscription options features an anchor offer: 5% cashback from Pyaterochka, 10% from Perekrestok, or both from the chains for 5% and 7% cashback, respectively. The cost is ₽199, ₽249 or ₽299 per month, depending on the set of services.