Yandex logo 19.01.22

Yandex is buying the technology platform of the eLama service, which allows you to configure, run and analyze advertising campaigns in Yandex.Direct, Google Ads, Facebook and VKontakte for small and medium-sized businesses. After the purchase eLama will continue to operate under its own brand. The deal is expected to be completed by the end of Q2 2022, after FAS approval. The amount is not disclosed.
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