VK launched the Tickets service on the VKontakte social network. So far 14.5 thousand events are available in it, their program will be provided by Cashier.ru, and the technical work of the platform will be provided by Intickets.ru. Investments in the project amounted to β‚½250-300 million. Analysts admit that with a competent strategy in the perspective of three years the holding can take up to 15% of the ticket market.