American home appliance manufacturer Whirlpool together with a partner Forward Leasing has launched sales of its products in Russia by subscription. Under the program it is possible to receive home appliances Whirlpool, Hotpoint, Indesit and KitchenAid for a fixed monthly fee from ₽455 with a gradual buyback and the possibility of replacement with a new model. The amount of payment is calculated depending on the model and category of appliances. For example, a set of kitchen appliances with a total cost of ₽155 929 will cost ₽3015 per month.