Electronic ArtsInc in partnership with ELEAGUE and Buzzfeed Multiplayer will launch a reality show on the company's own Sims game with a prize fund of $100,000. 12 people will take part in it, they will create characters and develop their stories, build houses and perform tasks. The first of their 4 episodes will be released on July 17. It will be premiered on TBS, and later will appear on YouTube channel BuzzFeed Multiplayer.