Market value of Victoria chain, taking into account its lack of debt obligations, may be ₽9 billion, calculated for Vedomosti CEO of Infoline-Analytics Mikhail Burmistrov. Purchase of Victoria stores in Kaliningrad region will consolidate the position of X5 Retail Group in this region, penetration in which began only in 2020. According to Burmistrov's estimates, the share of Victoria chain in the market of retail sales of food products in Kaliningrad region in 2022 amounted to 21.6%.