Pyatyorochka has entered Yakutia

Five Pyatyorochka stores began operating in Yakutsk. All of them were opened under the reverse franchising program. Operational management of the network in the region will be the responsibility of the franchisee partner, with the parent company providing pricing policy, assortment, logistics and technology. Storage and logistics of goods in Yakutia will also be provided by the franchisee partner. It is planned to open five more stores in Yakutsk by the end of 2024, and in the next five years - to expand the network to 30 outlets.