M.video-Eldorado started to issue microloans

M.video-Eldorado Group has started issuing microloans of up to ₽100,000 with a repayment period of up to 12 months. Money can be used both for purchases at M.video-Eldorado and for any other purpose. Prior to this, the group only used installment payments for purchases at the chain's stores. In 2023, ₽85 billion was borrowed through the group's fintech platform, Direct Credit, for the purchase of equipment, which accounted for about 16% of all group sales.