X5 launched cashback with shares

Pyaterochka and Perekrestok customers participating in loyalty programs will be able to become co-owners of X5 in May. An X5 share will be given to the first 10,000 participants who made ₽20,000 worth of purchases in the retailer's stores and online services in May and opened a brokerage account with Alfa Investments. Thus, the company can attract up to 10 thousand new shareholders. Now the number of X5 retail investors exceeds 450 thousand.