Magnit will launch a new format of stores Charge from Magnit

Retailer Magnit will launch an ultra-convenience format of stores under the brand Charge from Magnit. Features of the new format will be a small sales area (average 100 square meters. m) and point selected unique assortment of 2.2 thousand SKU, including the most popular products with a focus on ready meals and snack solutions. Share of ready-to-eat food in the new stores will exceed 15%, and in the future it will grow up to 50%. First retail outlets are scheduled to open in Moscow in July.