M.Video-Eldorado chain announced the appointment of Tatiana Andreeva to the position of Omnicanal Sales Director. Previously, she was responsible for strategy and operational management of the marketplace at Lamoda and achieved EBITDA growth for the company. In her new role, Tatiana Andreeva will be in charge of developing key sales areas with the greatest focus on e-commerce, as well as overseeing the integration of all customer touchpoints - from offline channels to contact centers and B2B sales.