Magnit retailer in 2025 reduced the number of First Choice discounters from 175 to 167 and suspended the development of the network amid inflationary pressures. At the same time, Magnit continues to develop another discounter, My Price, which already has 1,450 stores. It is positioned as a soft discounter with an assortment close to the Magnet at Home, whereas the First Choice is a hard discounter with a focus on fresh produce and ready meals.