Pyaterochka has opened an experimental phygital store

Pyaterochka retail chain has opened an experimental store. In sales area 215 square meter features an assortment of fresh consumer goods, and grocery and non-food items can be ordered on a large touch screen or tablets located in the sales area. While the order is being assembled, the customer can drink coffee with fresh pastries or have a snack in the cafe area, where charging for gadgets and wi-fi are provided. Store's price tags are electronic.