Softline acquired 51% in the Omega-Alliance group of companies, specializing in the digitalization of production management. Holding company plans to consolidate 100% of the company by 2028. The deal was partially paid for by Softline shares. By the end of 2024, Omega-Alliance's revenue exceeded 500 million rubles with an operating margin of 30%. Turnover is expected to grow by 70-85% in 2025. Due to the synergy with Softline, the optimization of the back office will increase EBITDA by 50%, and the volume of cross-sales may exceed 600 million ₽.