X5 Group has opened the first About store in Siberia under a direct franchise. The joint project with the Centrosoyuz Coop About provides for the supply of goods from the X5 assortment matrix to the outlets of the Novosibirsk Regional Consumer Union, as well as investments from the franchise About in the renovation of the trading equipment of cooperative stores. At the first stage, it is planned to open 100 Co-op stores in the Novosibirsk region.