MTS transformed the legal entity MTS AdTech from an LLC into a joint-stock company and appointed Valery Kashin as the company's CEO. In recent years, he has worked at Yandex, where he held the positions of Director of Categories and Director of New Business Development at Market. Reorganization of MTS AdTech is being carried out as part of the preparation of the advertising subsidiary for the IPO, which looks like it will take place this year.