Network M.Cosmetics has launched the first darkstore in Krasnodar to speed up the online delivery of cosmetics. Range of darkstore is almost three times larger than the average in stores. It contains about 23 thousand SKUs, of which more than 10 thousand positions were previously unavailable to clients of M.Cosmetics. In the near future, it is planned to increase the range to 40 thousand SKUs. In 2026, after testing the delivery from darkstore in Krasnodar, M.Kosmetik plans to scale this model, including to other major cities.