M.Video switched to an agency supply chain

Network M.Video switched to an agent-based product delivery scheme from key vendors, said Financial Director Ekaterina Yarina. In conditions of high interest rates, such a scheme is much more profitable than the one that operated until 2022, when the company purchased discounted goods from brands and received additional promotional support from them. Now, M.Video focuses on the agency scheme: it does not buy goods, but takes them for sale, which makes it possible to increase the financial stability of the business due to the absence of loan servicing costs, factoring, etc.