X5 has opened its 5,000th OKOLO store

X5 has announced the opening of the 5,000th store in the OKOLO franchise. Jubilee store was the 964th facility in Smolensk with an area of 130 square meters, which was reconstructed as part of the CO-OP OKOLO program aimed at a large-scale modernization of the cooperative trading system. Currently, stores under the Okolo brand are already operating in 51 regions of Russia. In addition, the partners of the franchise appreciated the OKOLO.market platform with an audience of 392,000 customers in 2025.