Magnit will enter the niche of healthy lifestyle with the new STM Healthy is easy

Magnit retailer has submitted an application to Rospatent for registration of the trademark Healthy easy. Company intends to produce healthy food products under the new STM, including dairy and meat products, bakery and confectionery products, seafood, etc. First 60 positions under the brand Healthy easy will appear in March this year. Magnit's portfolio also includes a range of nutrition products called M Lifestyle, but the company considers the range of this brand to be too narrow and the design outdated.