M.Video will create an ecosystem of advertising tools for sellers

M.Video Group plans to create a Retail Media platform, which will become an ecosystem of advertising tools that combines online platforms, offline stores, CRM communications, and media formats. The development of Retail Media is a key stage in M.Video's transformation into a multi-category marketplace. Company has a wide customer base of over 80 million people and a large number of customer touchpoints, which allows it to create its own media infrastructure. It is expected that the platform's tools will be available to both large brands and sellers.