M.Cosmetic strengthens its online presence

M.Cosmetic chain will open dark stores in five million-plus cities in 2026 as part of the business transformation that began in 2025. First M.Cosmetic dark store in Krasnodar has already accounted for about a third of the chain's online turnover in the Kuban capital. Format also helps to attract a new audience: more than half of the customers who placed orders in 2026 were new to M.A significant portion of orders includes items from the extended online offer.