Experts: M.Video may close 20-30% of its stores

M.Video in 2026 may close 20-30% of its stores in Russia, assumes regional director of the retail real estate department at NF Group Evgeniya Khakberdieva. Currently, the retailer operates over 880 offline stores. The reason for the potential closure is the increasing pressure from marketplaces and the changing development model of the company itself. In 2025, the company began a radical transformation of its business model into the first multi-category marketplace on the market, with its own offline retail and a network of partner pick-up points, according to the press service of M.Video. The company does not view digital channels as a replacement for its retail network, but rather as an integration of all customer touchpoints. At the same time, the company in 2025 has been opening new stores and closing inefficient ones, and it will continue to do so.