M.Video has doubled its СТМ share in sales

Share of private labels in M.Video's turnover reached 3% in 2025, up from 1.6% in 2024 and 1.2% in 2023. Over the past two years, the share has increased by 2.5 times, adding 1.8 percentage points. Private labels are a strategic tool for managing supply. They allow for faster response to changes in demand, flexible pricing strategies, and improved business efficiency through optimized supply chains and collaboration with manufacturers.