Chizhik has started cooperating with the Chinese retailer Miniso

Chizhik discounter chain has agreed to partner with Miniso retailer, an international brand from China. As part of the cooperation, Chizhik will be the first among Russian grocery retailers to present original toys to Wakuku. One of the main features of the Wakuku is the blind box format, when the buyer does not know in advance which toy he will get. In East Asian countries, Wakuku has already become a large-scale pop cultural phenomenon.