T-Bank entered the market of external advertising networks

T-Ad platform will allow you to run cross-channel campaigns within the bank's ecosystem and on third-party platforms, such as news and business media, popular games, apps, and services. Advertisers can customize banner impressions based on more than 100 criteria, including gender, age, income, spending, geography, and consumer scenarios. Experts note that strong first-party data provides banks with a significant competitive advantage in the AdTech market.