M.Video to Invest RUB 9 Billion in IT Infrastructure

M.Video plans to invest around RUB 9 billion in 2026 to develop its IT infrastructure and modernize its marketplace technology platform, the company said. The investments will be used to upgrade its website and mobile application, expand customer services and logistics infrastructure, and implement artificial intelligence solutions. According to Chief Executive Officer Vladislav Bakalchuk, the spending is intended to accelerate the launch of new products and services. The company's marketplace gross merchandise value increased by 303% year-on-year to RUB 14.6 billion in January–May 2026, while its product assortment exceeded 750,000 items.