Operating company of the Fix Price chain has been taken over by the retailer's newly established Russian legal entity, AO Fix Price. In October 2024, the group's CEO Dmitry Kirsanov reported that the company was considering a listing on the Moscow Exchange for the operating company.

Fix Price is implementing a system to monitor the quality of interaction between cashiers and customers. Technology records audio data from cash registers and transmits it to the data processing center, where the system evaluates key aspects of interaction with customers and identifies conflict situations. When such situations are detected, a notification is...

Fix Price network in 2024 expanded by 751 outlets, of which 732 are company-operated stores and 19 are opened under franchise. In total, the chain had 7,165 stores in 10 countries as of December 31, 2024. In 2025, the company also plans to open at least 700 new stores.

Kazakhstan holding Fix Price plc on December 19 registered a legal entity JSC "Fix Price", according to the data of the Unified State Register of Legal Entities. The CEO is Vladimir Pogonin, who also heads Best Price LLC — the main operating subsidiary of Fix Price.