Grégoire Verdo has been appointed Senior Vice President of External Relations at Philip Morris International. He previously served as Director of International Policy at Vodafone. There, he directly interacted with senior decision makers in EU institutions and was responsible for coordinating policy, lobbying and antitrust legislation in 12 national markets. This experience will allow him to help PMI adapt the regulatory environment for products with reduced risk of harm to smokers such as IQOS.