Retailer Magnit opened the first store At Home in a new concept for megacities. The new format has increased the number of food products and reduced the number of non-food items. Among the new technologies stand out are self-service cash registers, electronic price lists and the possibility of payment by technology Selfietopay from VisionLabs and the Russian payment system SWiP. Store At Home will be tested for several months, according to the pilot's results a decision on scaling will be made.