Baozun acquires Full Jet, which develops strategies to enter the Chinese market for high-end and luxury brands. The company does not disclose the amount of the deal, noting only that it corresponds to the EV/EBIDTA multiplier of 12.5. In addition, Baozun will pay half the price within 3 years if the company achieves its business targets. The deal is scheduled to close on February 10, 2021.
Baozun acquires Full Jet, which develops strategies to enter the Chinese market for high-end and luxury brands. The company does not disclose the amount of the deal, noting only that it corresponds to the EV/EBIDTA multiplier of 12.5. In addition, Baozun will pay half the price within 3 years if the company achieves its business targets. The deal is scheduled to close on February 10, 2021. 
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