Detsky Mir retailer plans to open its first store in a new digital format in Q2 2021, said Maria Davydova, General Director of the company. This format involves consolidation of all service areas into a single service center for customers who have made an online order, implementation of a separate storage area for online orders, as well as adaptation of all technological processes for order assembly and storage, including prepaid goods and marketplace goods. Based on the results of the launch of the new format, the company will draw up a medium-term modernization plan for the remaining stores.