Retailer M.Video-Eldorado acquired the credit platform Direct Credit from its shareholder - investment holding SFI. Direct Credit is the largest credit broker in Russia, which occupies 25% of the POS-credit market. More than a dozen banks and financial institutions are connected to the platform. In 2020, about 2 million loans totaling ₽74.2 billion were issued through the platform, 34% of which were online loans. The transaction amount of ₽1.3 billion.