Tinkoff's CloudPayments will unite all services under a single brand Cloud and a renewed slogan You won't be caught up. The need for rebranding is due to the fact that CloudPayments payment service, having high recognition, overshadows other business lines. In addition to CloudPayments, the company has a business payments service CloudKassir, a service for sending and receiving non-cash tips, donations, targeted donations CloudTips and a cloud solution for managing payments worldwide CloudSoft.