NetEase Games has created a new studio, Jar of Sparks, in Seattle under former Halo Infinite design head Jerry Hook. His team of industry veterans has worked on some of the biggest franchises in video game history. Hook helped launch the original Xbox, for example, and is also one of the founders of Xbox Live. Gaming currently accounts for about 10 percent of NetEase's revenue in overseas markets. The company intends to increase that figure to 40-50%.