M.Video-Eldorado chain started rebranding of M.Video stores by changing the chain's logo, says group's main managing director Sergey Lee in a big interview with RBC. In the new logo, the letter "M", the shape of which has not changed since 1994, will become larger, the letters in the word "video" will be capitalized, their font - printed, not handwritten, as it was in the previous logo. New logo is more noticeable and will be able to unite the company's sub-brands, the top manager noted.
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