Hard discounter chain B1 developed its first private label brands: Milkville for dairy products, Pushinka for paper hygiene products and Salix for household chemicals. By the end of the year about 50 items will be presented under these brands, and by the end of 2026 it is planned to increase the share of STM in the assortment structure up to 50%. While the quality is not inferior to well-known peer brands, the prices for STM will be 20-30% lower due to lower marketing costs.
Hard discounter chain B1 developed its first private label brands: Milkville for dairy products, Pushinka for paper hygiene products and Salix for household chemicals. By the end of the year about 50 items will be presented under these brands, and by the end of 2026 it is planned to increase the share of STM in the assortment structure up to 50%. While the quality is not inferior to well-known peer brands, the prices for STM will be 20-30% lower due to lower marketing costs. 
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