Food delivery service Yandex.Lavka has launched its own brand of selective products, Lavka 100. In the range there are both rare cheeses and unusual desserts. This is the first service brand with products in a higher price category than the products from the range of the classic Iz Lavka brand. Share of Iz Lavka in sales averages 16%, and in some categories reaches 80%. Brand's assortment includes more than 600 products.