M.Video chain launched the first multi-brand foldable and convertible smartphone zones in retail. Now in one place customers can familiarize themselves with the range of smartphones from six different brands at once: Samsung, Huawei, Oppo, Tecno, Motorola and Honor. First such zone opened in Moscow's Metropolis shopping center. In 2023, M.Video-Eldorado's smartphone sales grew 5.4 times. In Q1 2024, sales continued to grow, increasing 2.5 times.