MTS Live platform will launch its own clown theater on the site of the former Mir concert hall on Tsvetnoy Boulevard in Moscow. It will open by the end of 2024. Company intends to develop the project with partners - Anton Pinskiy's Pinskiy & Co restaurant holding and the clown label Clownhouse. Investments in the project will amount to about ₽400 million. Money will be used to equip the venue with equipment and create its own productions.