Dixie will open 120 stores in a new concept by the end of the year

Dixy chain has started scaling a new store concept. New CVP implies a greater focus on ready-to-eat, fast food products. Thus, the updated stores have a wider assortment of fresh bakery products from own bakeries, and the usual orange color in store design was supplemented by purple. At the moment 21 stores of the chain operate in the updated concept. By the end of 2024, about 120 outlets with the updated CVP will be opened.