M.Video-Eldorado's total sales in the first half of 2024 grew by 13% to ₽247 billion. Online sales increased by 16.7%. Meanwhile, the share of orders using retail infrastructure was stable at 90% of total orders. Sales on the company's own marketplace grew by 31% on the back of an increase in the number of sellers and expansion of the available assortment. Average check for partner products increased 1.5 times to ₽7,500 due to an increase in the share of sales of goods with a high average cost.