KVLZ Kristall started bottling Sambuca, a traditional Italian aniseed liqueur, under the Sambuca Ernaldi brand for Krasnoye & Beloye alkomarkets. Sambuca is a seasonal product, with sales in the fourth quarter increasing 2-2.5 times to the annual average due to the New Year holidays. In January-August, liqueur sales in Russia amounted to 33 thousand dal, of which about 30% accounted for the Russian brand Sambuca Motichelli. The company expects to take a leading position in this market segment.