VK's revenue for the first 9 months of 2024 increased by 21% to ₽109.6 billion compared to the same period last year. The main source of growth was revenue from online advertising, which increased by 19% year - on-year to ₽65.9 billion. Revenue from online advertising for medium and small businesses (SMBs) increased by 27% year-on-year. Revenue from video advertising on VK platforms has doubled. VK's non-advertising revenue grew by 25% year - on-year to ₽43.8 billion. The "Technologies for Business" segment remains the fastest growing — with revenue increasing by 60% year-on-year in the first 9 months of 2024.