Average daily reach of MAX reached 14 million users in September, and about 16.8 million people used the messenger daily in the last days of the month, Mediascope estimates. Monthly reach of the audience from June to September increased almost 16 times and amounted to 42 million people.

Number of users of the national messenger MAX has exceeded 40 million people. Since its launch, users have sent more than 2 billion messages and made more than 500 million calls. More than 8000 authors from VKontakte, Zen, Telegram and Odnoklassniki joined the channel testing at MAX. In addition, in September, 39 Russian regions launched MFC chatbots in the...

The social network VKontakte has launched a new content format — shops. These are publications in any format with product cards that allow you to make purchases without leaving the social network. Brands can either create shops on their own, or order ads with their help from bloggers through a referral program, the first partner of which was Ozon. During the...

Russian authorities are considering measures designed to encourage small and medium-sized businesses to use MAX instead of Telegram and WhatsApp, a source told Interfax. Possible measures include a tax deduction when paying for services in the national messenger, compensation for the cost of switching to MAX, as well as subsidies to vendors of CRM systems fo...