MTS winds down investment in video platform Nuum

MTS is revising its Nuum strategy and optimizing its structure. Since the beginning of 2025, 250 people have left the team, or 70-80% of the staff, including the heads of marketing and content departments. Natalia Bratchikova, the head of the platform, is also likely to leave the company. Funding for Nuum has been significantly reduced, development of new features and investments in content and marketing have been suspended. MTS explained that the company is reducing risky investments until the macroeconomic situation improves.