Ozon will launch a Fashion Lux section for selling luxury brands

Ozon marketplace will launch the Fashion Lux section, which will feature products from luxury brands that have left Russia. Their implementation from abroad will be handled by multi-brand platforms that have the rights to distribute them. Russian manufacturers will also be able to offer their products in the luxury section. Experts note that it may be difficult for the platform to provide a comparable value proposition in the fashion category, where the proportion of counterfeit products reaches 80%.