Yandex Fabrika has opened the first temporary store (pop-up) of its own clothing brand Muted in the Aviapark shopping and entertainment complex on Khodynka Field. During 2026, it is planned to open several physical outlets of other Yandex Factory brands. Pop-ups will allow the company to test the offline model, and customers to get to know the retailer's product range live. In the future, Yandex Factory may open permanent stores.