Ozon launches its own beauty brand of care cosmetics

Ozon marketplace has applied to Rospatent for registration of the Kix beauty trademark in the cosmetics class. It is planned to launch a line of body care products under this brand in the first quarter of 2026. Experts note that the segment of care cosmetics is particularly attractive to STM: such products are quickly consumed, and customers are willing to try new products, changing brands, flavors and textures.