Since its launch in September 2023, users have installed the VK Video app on mobile devices and Smart TVs 100 million times. In December 2025, the monthly audience of the service reached 81.5 million users. The volume of content consumption also showed a significant increase: the total viewing time in VK Videos increased 2.1 times year-on-year at the end of 2025. The largest audience engagement was recorded on Smart TV — during the January holidays, the average viewing time per user was 241 minutes.